In India, Apple is providing configured-to-order (CTO) and build-to-order (BTO) to its MacBook and Mac PC customers. That is, when ordering a Mac machine, customers will now be able to change its RAM, ROM and graphical power according to their budget and requirement. The company is offering this feature across its entire Mac portfolio, including Mac computers and laptops including the MacBook Air, Mac Mini, iMac, which are currently being sold in the Indian market.
Configure-to-order or build-to-order has been present in Western markets like the US for quite some time, especially when Apple started making computers and laptops so high-end, it seemed like a borderline for average buyers Was. However, the configuration option is added on the Apple India site. Currently, this feature is not available on all Apple Authorized Distributors.
Configuration will help
- Currently in India, because the option to order custom configurations was not available (until now), buyers were only taking the basic or entry level models of Mac computers and laptops. Take the recently launched 13-inch MacBook Pro (2020) for example. The 13-inch MacBook Pro 2020 goes on to a 10th generation quad-core Intel Core processor with turbo boost speeds of up to 4.1GHz, up to 32GB of RAM and up to 4TB SSD.
- But in India, the 13-inch MacBook Pro was launched and made available in only two processor configurations. The base model is powered with a 1.4GHz quad core Intel Core i5 Gen 8 (Turbo Boost up to 3.9GHz) processor, while the top-end model was launched on the market with a 2.0GHz Quad Core Intel i5 Gen 10 (Turbo Boost up to 3.8GHz) is.
- The base model is paired with 8GB of 2133MHz LPDDR3 RAM and 256GB or 512GB SSD, while the top-end model is paired with 16GB of 3733MHz LPDDR4X RAM and either 512GB or 1TB of SSD storage.
Delivery may have to wait for a month
With the facility of configure-to-order, buyers in India can now ask for specific upgrades. Apple will deliver custom Mac laptops and computers to buyers in about a month, depending on the availability of components. So far, the company’s focus has been on the iPhone, but it seems that Apple is ready to expand its scope by adding a Mac machine to that list.
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is preparing to launch its first online store in India this year, the company will open the first physical retail store in India in 2021. The move will help bring Apple’s hallmark service such as Apple Care to India.